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Adrian Parr

Adrian Parr is Visiting Associate Professor at the University of Cincinnati's College of Design, Architecture, Art, and Planning. She is the author of Deleuze and Memorial Culture and other books.

Titles by This Author

The idea of “sustainability” has gone mainstream. Thanks to Prius-driving movie stars, it’s even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military.

A BIT of Hijacking Sustainability

The idea of “sustainability” has gone mainstream. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. This BIT examines the conflict between ecobranding and true sustainability and considers the ambiguous influence of Prius-driving movie stars.