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Brenda Laurel

Brenda Laurel is Chair of the graduate Media Design Program at Art Center College of Design in Pasadena, California and was the co-founder of Purple Moon. She is the author of Utopian Entrepreneur (MIT Press, 2001).

Titles by This Author

A heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles—games, multimedia, virtual reality, and dot-coms—Brenda Laurel is known for injecting humanistic values into computer-based media.

Titles by This Editor

Methods and Perspectives
Edited by Brenda Laurel

The tools of design research, writes Brenda Laurel, will allow designers "to claim and direct the power of their profession." Often neglected in the various curricula of design schools, the new models of design research described in this book help designers to investigate people, form, and process in ways that can make their work more potent and more delightful. "At the very least," Peter Lunenfeld writes in the preface, "design research saves us from reinventing the wheel.