Skip navigation

Jane Lister

Jane Lister, a Senior Research Fellow at the Liu Institute for Global Issues, is a sustainability practitioner and the author of Corporate Social Responsibility and the State: International Approaches to Forest Co-Regulation.

Titles by This Author

A Big-Brand Takeover of Sustainability

McDonald’s promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever has set a deadline of 2020 to reach 100 percent sustainable agricultural sourcing. Walmart has pledged to become carbon neutral. Today, big-brand companies seem to be making commitments that go beyond the usual “greenwashing” efforts undertaken largely for public relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment.

For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool.

Advocacy groups and governments are partnering with these companies, eager to reap the governance potential of eco-business efforts. But Dauvergne and Lister show that the acclaimed eco-efficiencies achieved by big-brand companies limit the potential for finding deeper solutions to pressing environmental problems and reinforce runaway consumption. Eco-business promotes the sustainability of big business, not the sustainability of life on Earth.

A BIT of Eco-Business

Today, big-brand companies seem to be making commitments to sustainability that go beyond the usual “greenwashing” efforts undertaken largely for public relations purposes. McDonald’s promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Walmart has pledged to become carbon neutral. This BIT examines some of these corporate sustainability efforts and their ultimate goal.