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Joseph Turow

Joseph Turow, called by the New York Times "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead (MIT Press, 2003).

Titles by This Author

Marketing Discrimination in the Digital Age

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are.

Titles by This Editor

An MIT Press Sourcebook on the Internet and the Family

The use of the internet in homes rivals the advent of the telephone, radio, or television in social significance. Daily use of the World Wide Web and e-mail is taken for granted in many families, and the computer-linked internet is becoming an integral part of the physical and audiovisual environment. The internet's features of personalization, interactivity, and information abundance raise profound new issues for parents and children.