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Joshua M. Greenberg

Joshua M. Greenberg is Director of Digital Strategy and Scholarship at the New York Public Library.

Titles by This Author

Video Stores and the Invention of Movies on Video

The first video cassette recorders were promoted in the 1970s as an extension of broadcast television technology--a time-shifting device, a way to tape TV shows. Early advertising for Sony’s Betamax told potential purchasers “You don’t have to miss Kojak because you’re watching Columbo.” But within a few years, the VCR had been transformed from a machine that recorded television into an extension of the movie theater into the home.