Skip navigation

Ronald E. Rice

Ronald E. Rice is Professor and Chair of the Department of Communication in the School of Communication, Information, and Library Studies, Rutgers University.

Titles by This Author

Access, Involvement, and Interaction

Drawing on nationally representative telephone surveys conducted from 1995 to 2000, James Katz and Ronald Rice offer a rich and nuanced picture of Internet use in America. Using quantitative data, as well as case studies of Web sites, they explore the impact of the Internet on society from three perspectives: access to Internet technology (the digital divide), involvement with groups and communities through the Internet (social capital), and use of the Internet for social interaction and expression (identity). To provide a more comprehensive account of Internet use, the authors draw comparisons across media and include Internet nonusers and former users in their research.The authors call their research the Syntopia Project to convey the Internet’s role as one among a host of communication technologies as well as the synergy between people’s online activities and their real-world lives. Their major finding is that Americans use the Internet as an extension and enhancement of their daily routines. Contrary to media sensationalism, the Internet is neither a utopia, liberating people to form a global egalitarian community, nor a dystopia-producing armies of disembodied, lonely individuals. Like any form of communication, it is as helpful or harmful as those who use it.

This book contends that accessing and browsing information and communication are multidimensional and consequential aspects of the information user’s entire experience and of general human behavior. Problems in information creation, processing, transmittal, and use often arise from an incomplete conceptualization of the "information seeking" process, where information seeking is viewed as the intentional finding of specific information. The process has traditionally been considered to begin with some kind of search query and end with some kind of obtained information. That, however, may be only the last, most easily observable—and perhaps not even primary—stage of a complex sequence of activities.

This book reviews related theory, research, practice, and implications from a wide range of disciplines. It also analyzes converging forms of information, including mass media, online information services, the Internet and World Wide Web, libraries, public spaces, advertisements, and organizational communication. Extensive case studies illustrate the theoretical material.