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William Sims Bainbridge

William Sims Bainbridge is a prolific and influential sociologist who has worked in both academia and government, currently as Director of the Human-Centered Computing program at the National Science Foundation. He has published three other books about gameworlds: Online Multiplayer Games, The Virtual Future: Science-Fiction Gameworlds, and eGods: Fantasy Versus Faith.

Titles by This Author

Social Science in a Virtual World

World of Warcraft is more than a game. There is no ultimate goal, no winning hand, no princess to be rescued. WoW contains more than 5,000 possible quests, games within the game, and encompasses hundreds of separate parallel realms (computer servers, each of which can handle 4,000 players simultaneously). WoW is an immersive virtual world in which characters must cope in a dangerous environment, assume identities, struggle to understand and communicate, learn to use technology, and compete for dwindling resources.