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Paperback | $24.95 Trade | £12.95 | ISBN: 9780262525671 | 368 pp. | 6x9 in | 40 figures, 5 tables| January 2014
 

Of Related Interest

The Design of Everyday Things, revised and expanded edition

Overview

Even the smartest among us can feel inept as we try to figure out the shower control in a hotel or attempt to navigate an unfamiliar television set or stove. When The Design of Everyday Things was published in 1988, cognitive scientist Don Norman provocatively proposed that the fault lies not in ourselves, but in design that ignores the needs and psychology of people. Fully revised to keep the timeless principles of psychology up to date with ever-changing new technologies, The Design of Everyday Things is a powerful appeal for good design, and a reminder of how—and why—some products satisfy while others only disappoint.

About the Author

Business Week has named Don Norman as one of the world’s most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press, 1998), Emotional Design, and The Design of Future Things.

Endorsements

"Part operating manual for designers and part manifesto on the power of designing for people, The Design of Everyday Things is even more relevant today than it was when first published."
Tim Brown, CEO, IDEO, and author of Change by Design

"This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading."
Patrick Whitney, Dean, Institute of Design, Illinois Institute of Technology