This is perhaps the first truly global e-commerce text. It draws heavily on the authors' first-hand, personal experience in the US, Europe and Asia, in the developing and the developed world, and in free-market and stat-directed economies. It is uique; atleast for now, it has no direct competitors.
Professor Eric K Clemons, The Wharton School, University of Pennsylvania
Westland and Clark have made an important 'in-stream' contribution in helping managers understand what is taking place in the Internet revolution. The structure of this book is not to provide a simple recipe for coping, but to lay down some groundwork of theory enhanced by numerous real-life cases to provide managers with answers about what is going on and—even more importantly—what they should be doing about it.
Richard L. Nolan, William Barclay Harding Professor of Management of Technology, Harvard Business School
At a time when ecommerce hype too often obscures the real issues faced by managers, Westland and Clark deliver a rare combination of rigor and relevance. University students and thoughtful managers will benefit from their insights, analysis and examples.
Prof. Erik Brynjolfsson, Co-Director of the MIT Center for eBusiness
