For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. The original mosaics (dating from as early as 1904), displaying a variety of serif and sans serif letters and decorative elements, were supplemented by signs in terracotta and cut stone. Over the years, enamel signs identifying stations and warning riders not to spit, smoke, or cross the tracks were added to the mix.
Le Corbusier, who famously called a house "a machine for living," was fascinated—even obsessed—by another kind of machine, the automobile. His writings were strewn with references to autos: "If houses were built industrially, mass-produced like chassis, an aesthetic would be formed with surprising precision," he wrote in Toward an Architecture (1923). In his "white phase" of the twenties and thirties, he insisted that his buildings be photographed with a modern automobile in the foreground.
For more than half the nation’s history, vast mental hospitals were a prominent feature of the American landscape. From the mid-nineteenth century to the early twentieth, over 250 institutions for the insane were built throughout the United States; by 1948, they housed more than a half million patients. The blueprint for these hospitals was set by Pennsylvania hospital superintendant Thomas Story Kirkbride: a central administration building flanked symmetrically by pavilions and surrounded by lavish grounds with pastoral vistas.
Buckminster Fuller's fame reached its peak in the 1960s and 1970s, when his visionary experiments struck a chord with the counterculture and his charismatic personality provided the media with a good story—that of a genius who could play the role of artist, scientist, and entrepreneur all at once. In Becoming Bucky Fuller, Loretta Lorance shows that Fuller's career did not begin with the lofty goals hailed by his admirers, and that, in fact, Fuller's image as guru and prophet was as carefully constructed as a geodesic dome.
When Charles-Édouard Jeanneret reinvented himself as Le Corbusier in Paris, he also carefully reinvented the first thirty years of his life by highlighting some events and hiding others. As he explained in a letter: "Le Corbusier is a pseudonym. Le Corbusier creates architecture recklessly. He pursues disinterested ideas; he does not wish to compromise himself.... He is an entity free of the burdens of carnality."
Architectural Graphic Standards by Charles George Ramsey and Harold Reeve Sleeper, first published in 1932 (and now in its eleventh edition), is a definitive technical reference for architects—the one book that every architect needs to own. The authors, one a draftsman and the other an architect, created a graphic compilation of standards that amounted to an index of the combined knowledge of their profession.
Architecture, at least since the beginning of the twentieth century, has suspended historical references in favor of universalized abstraction. In the decades after the Second World War, when architectural historians began to assess the legacy of the avant-gardes in order to construct a coherent narrative of modernism’s development, they were inevitably influenced by contemporary concerns.
This is the legendary travel diary that the twenty-four-year-old Charles-Édouard Jeanneret (Le Corbusier) kept during his formative journey through Southern, Central, and Eastern Europe in 1911. In a flood of highly personal impressions and visual notations, it records his first contact with the vernacular architecture that would preoccupy him for the rest of his life and his first sight of the monuments he most admired: the mosque complexes, the Acropolis, and the Parthenon.
Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in 1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all.
In Architecture or Techno-Utopia, Felicity Scott traces an alternative genealogy of the postmodern turn in American architecture, focusing on a set of experimental practices and polemics that emerged in the late 1960s and early 1970s. Scott examines projects, conceptual work, exhibitions, publications, pedagogical initiatives, and agitprop performances that had as their premise the belief that architecture could be ethically and politically relevant.