Marketing

Portrait of the Manager as a Young Author

On Storytelling, Business, and Literature

Philipp Schönthaler 2018

Consumer Neuroscience

Moran Cerf and Manuel Garcia-Garcia 2017

Tap

Unlocking the Mobile Economy

Anindya Ghose 2017

Customer-Centric Marketing

A Pragmatic Framework

R. Ravi and Baohong Sun 2016

From Little's Law to Marketing Science

Essays in Honor of John D.C. Little

John R. Hauser and Glen L. Urban 2016

Gurus and Oracles

The Marketing of Information

Miklos Sarvary 2011